market summary United Kingdom
Facts & Figures
- The UK population in 2020 is 67,886,011.
- Mobile Operators and Market Share (The UK Mobile penetration is 130%):
- EE 27%
- O2 22%
- Vodafone 16%
- Three 9%
- Virgin 5%
- Other MNOs 10% (Tesco, ASDA, Sky, GiffGaff, Lebara etc.)
Flows & Rules
- The UK is regulated on a day-to-day basis by Phone-Paid Services Authorities (PSA).
- All services are hosted by aggregators and their subesquent merchants. Content providers must comply with PSA Code of practise and carrier mandates.
- There are 2 types of carrier billing flows:
- standard OTP Flow – provides a more templated approach to payment pages.
- One-off payment; 2-click; < £9.99.
status 28 days
regulatory issues 28 days
service type compliance 28 days
payment type compliance 28 days
traffic source compliance 28 days